Article Source: PWR-BRU
Last Updated: 7 August 2023 13:39
Arriving exclusively in Scotland this August, PRU-BRU will pack a PWRful punch in four flavours. Origin Original captures the unmistakable flavour of IRN-BRU, whilst Diablo Cherry, Maverick Berry and Dropkick Tropical complete the bold line-up.
PWR-BRU contains a drop of the iconic IRN-BRU essence in every flavour for a unique taste along with caffeine, taurine and B-Vitamins, delivering an energy drink in a way that only IRN-BRU can.
Ahead of launch, those who enjoy the pursuit of greatness have the chance to get their hands on a special foil-marked collector’s edition can and taste PWR-BRU before it even hits the shelves.
‘Scan for a Can’ QR codes have been planted across Scottish locations - from iconic streets and sports arenas to music venues and student hangouts, across Glasgow, Edinburgh, Dundee, Aberdeen, Inverness and Perth from today (7 August).
Lucky Scots can scan the codes to enter a draw to become one of the first in the country to get their hands, and their lips, on a can. But, fans should move quickly as there’s only 400 cans in circulation. Clues to the locations of the QR codes are being revealed on PWR-BRU’s social channels over the next 10 days - follow them on @pwr_bru.
Annette Yates, Head of Brand at PWR-BRU, said: “PWR-BRU is a combination of the unique personality of IRN-BRU and a bold new approach to energy drinks. It’s one of the biggest launches ever from the family behind IRN-BRU and we think fans of energy drinks are going to enjoy adding a PWR-BRUst to their day.”
PWR-BRU will then be available in retailers in 500ml cans across Scotland from 28 August. For more information, visit www.pwr-bru.co.uk
Celebrate the season with festive family fun at the National Museum of Rural Life this December.
READ MOREDobbies Garden Centres is marking the official start of the 2024 festive season with its delivery of 50,000 real Christmas trees, available at stores across the UK now.
READ MOREA popular trad music festival is set to return in 2025 – and it's adding an extra night due to demand!
READ MOREitison Drive In Movies Christmas adds final date after unprecedented demand with tickets for Elf & Love Actually on sale on Wednesday 27th November at 7.30am.
READ MOREA pioneering visual teaching tool has launched across Scotland, making swimming lessons more accessible to everyone.
READ MORETo mark the countdown to Christmas, some of the most loved holiday classics are being brought back to the big screen at Vue venues in Scotland this festive season.
READ MOREAsda and Asda Foundation pledges almost £1 million to help combat loneliness and isolation in the older generation this festive period through its 'Don't be Gnome Alone this Christmas' campaign.
READ MOREIKEA is giving shoppers a £20 voucher for every real tree purchased for £29 in its Scottish stores from 23rd November – with pre-orders available now.
READ MOREAldi Scotland announces the return of its freshly cut Nordmann Fir trees, with prices starting from just £13.99.
READ MORECumbernauld Theatre Company has opened applications for its 2024 Christmas Appeal, offering tickets to festive productions productions Pinocchio (for ages 7+) and Special Delivery (for ages 3 - 7).
READ MOREDestination Christmas, a magical festive feast of entertainment is set to open at M&D's Scotland's Theme Park this Saturday, 23rd November!
READ MORELegendary Scottish band Skerryvore have today unveiled plans to stage a special one-off concert – their biggest to date – to mark their 20th anniversary.
READ MORE17 pubs across Scotland are calling on their customers to help spread a little Christmas cheer by writing cards to people facing loneliness and isolation this Christmas.
READ MOREMembers of the club have set a fundraising challenge to walk 500 miles each (or around 1million steps) before their production of Sunshine on Leith kicks off at Lanark Memorial Hall in March!
READ MOREMusic lovers have a lot to look forward to at Vue venues in Scotland – including a very special Andrea Bocelli screening this weekend.
READ MORESupermarket teams up with national treasure Larry Lamb to reimagine its in-store cafes as 'Chatty Cafés' and help spark conversations this Christmas.
READ MOREScotland's national celebration of books, Book Week Scotland 2024, returns from 18-24 November to uplift the country with its theme of Hope.
READ MOREImagine Theatre proudly present a thrilling lineup of magical family pantos jam packed with laughter, music, song and dance featuring some of Scotland's favourite stars!
READ MOREModern Films Family in partnership with CBeebies are excited to announce that this year's CBeebies Panto is Beauty and the Beast and that it will be in cinemas during November and December.
READ MOREFrom enjoying a jolly time at Santa's Breakfast to indulging in a delicious Festive Afternoon Tea or enjoying some seasonal drinks and cakes, customers at Dobbies are in for a treat.
READ MOREA leading Scottish performing arts institution has launched one of the country's first artist-led Contemporary Dance degree courses.
READ MORELocal residents, businesses, and community groups across East Kilbride have together spent the past six weeks walking, cycling and wheeling as part of the Beat the Street challenge.
READ MOREThe Glencairn Glass, the world's favourite whisky glass made by Scottish company Glencairn Crystal, has launched a collection of gripping crime fiction short stories by up-and-coming crime authors.
READ MOREThe countdown to Christmas is underway with lights scheduled to be switched on at events across South Lanarkshire!
READ MOREitison's popular Drive-In Movies Christmas event is returning to Loch Lomond Shores over the 13th - 24th of December and tickets for the highly anticipated events go on-sale tomorrow morning!
READ MOREA 'show garden' from the RHS Chelsea Flower Show will be installed at Palacerigg Country Park.
READ MORETo celebrate its 10th anniversary, Get Walking Lanarkshire is highlighting the benefits of a health walk.
READ MOREScotland’s leisure and tourism industry is making waves as Lost Shore Surf Resort, the nation’s first inland surf destination, officially opens its doors on the 11th November.
READ MOREitison's Drive In Movies Christmas has announced its return to Loch Lomond Shores this December with the festive spectacular running over not just one, but two weekends!
READ MOREThe French Film Festival UK have announced the 2024 programme with more than 200 screenings of 60 French-language films across more than 25 different locations.
READ MORE