More PWR to you
Launching on 28 August, PWR-BRU is a new energy drink with IRN-BRU DNA running through it, giving people a PWR-BRUst when they need it most!
Article Source: PWR-BRU
Last Updated: 7 August 2023 13:39
Arriving exclusively in Scotland this August, PRU-BRU will pack a PWRful punch in four flavours. Origin Original captures the unmistakable flavour of IRN-BRU, whilst Diablo Cherry, Maverick Berry and Dropkick Tropical complete the bold line-up.
PWR-BRU contains a drop of the iconic IRN-BRU essence in every flavour for a unique taste along with caffeine, taurine and B-Vitamins, delivering an energy drink in a way that only IRN-BRU can.
Ahead of launch, those who enjoy the pursuit of greatness have the chance to get their hands on a special foil-marked collector’s edition can and taste PWR-BRU before it even hits the shelves.
‘Scan for a Can’ QR codes have been planted across Scottish locations - from iconic streets and sports arenas to music venues and student hangouts, across Glasgow, Edinburgh, Dundee, Aberdeen, Inverness and Perth from today (7 August).
Lucky Scots can scan the codes to enter a draw to become one of the first in the country to get their hands, and their lips, on a can. But, fans should move quickly as there’s only 400 cans in circulation. Clues to the locations of the QR codes are being revealed on PWR-BRU’s social channels over the next 10 days - follow them on @pwr_bru.
Annette Yates, Head of Brand at PWR-BRU, said: “PWR-BRU is a combination of the unique personality of IRN-BRU and a bold new approach to energy drinks. It’s one of the biggest launches ever from the family behind IRN-BRU and we think fans of energy drinks are going to enjoy adding a PWR-BRUst to their day.”
PWR-BRU will then be available in retailers in 500ml cans across Scotland from 28 August. For more information, visit www.pwr-bru.co.uk
Sponsored Links
Latest Lanarkshire News
Christmas is officially here... the IRN BRU Carnival launches for the festive season
Today, Friday 20 December, the IRN-BRU Carnival officially opens to the public, bringing all the fun of the fair to Glasgow's SEC for the 105th year!
READ MORE
Housebuilder lays career foundations for Lanarkshire pupils with Christmas design competition
Pupils at Jackton Primary and Stepps Primary School have been given a glimpse of a career in construction, thanks to Barratt Homes and David Wilson Homes' latest Scotland-wide Christmas competition.
READ MORE
Wicked fans in Scotland invited to special Sing Along screenings at Vue this Boxing Day
After becoming one of the most popular big screen releases of 2024, Vue is excited to announce that an extra special sing-along version of Wicked is heading to the big screen this Boxing Day.
READ MORE
Funding win marks anniversary of Mackintosh acquisition
A generous package of funding from The National Lottery Heritage Fund has been pledged to the National Trust for Scotland to celebrate the genius of Charles Rennie Mackintosh and Margaret Macdonald.
READ MORE
Caledonian Sleeper announces winners of photography competition celebrating UK beauty spots
Caledonian Sleeper has announced the winners of its photography competition aimed at celebrating the country's most scenic locations on the overnight train's iconic route.
READ MORE
Garden Centre invites budding indoor gardeners to its stores
Dobbies Garden Centres is kicking off the new year on a green note, offering two free workshops at its Scottish stores this January.
READ MORE
Ticketmaster announces Breakthrough 2025 list
Ticketmaster has unveiled its much-anticipated Breakthrough 2025 list, highlighting the brightest up-and-coming stars set to shape the live music scene in 2025.
READ MORE
Blooming Fabulous! The Scottish Garden Festival arrives in 2025!
This family-friendly festival takes place in the spacious and scenic Hamilton Park Racecourse, offering a perfect setting for all ages to enjoy.
READ MORE
Crossbasket Castle announces grand opening date of its new luxury development
Crossbasket Castle will deliver one of Scotland’s newest and most exciting five-star hospitality experiences, with a unique restaurant by Michelin Star Chef Michel Roux.
READ MORE
Biffy Clyro, Young Fathers & Callum Beattie among winners at inaugural Scottish Live Music Awards
The Scottish Live Music Awards (SLMA) celebrated the best of Scotland's vibrant live music scene on Thursday night during a prestigious ceremony at Glasgow's Classic Grand Ballroom.
READ MORE
Dogstar Theatre brings Gideon Mack from page to stage
James Robertson's 2006 best-selling novel will be brought to life in early 2025 with a stage adaptation of The Testament of Gideon Mack from Dogstar Theatre Company.
READ MORE
Iconic soft drink is hitting the road with the festive truck the nation has been waiting for
The battle of festive cola trucks has already kicked off between Lidl and Coke - but now the country's most iconic soft drink, IRN-BRU, has joined in!
READ MORE
itison founder calls for action to help children who will have nothing this winter
Founder of Scottish business, itison, Oli Norman, has spoken out about the 'devastating' level of poverty in Scotland this festive season.
READ MORE
Splash into 2025 with New Year challenge to transform lives
A unique swimming challenge is inviting swimmers to set personal goals and raise funds for a life-changing hydrotherapy pool on behalf of leading disability charity, Capability Scotland.
READ MORE
Cold water reset retreats with Sophie Hellyer debut at Marine Troon
Marine & Lawn Hotels & Resorts launches new series - 'Adventure weekends with Marine & Lawn'.
READ MORE
Enjoy the best of Belfast at Christmas with Stena Line
A beautiful city with a rich history and a giant adventure to be found around every corner, there is no shortage of incredible festive experiences to enjoy in Belfast.
READ MORE
Scottish artist Jasleen Kaur wins Turner Prize 2024
Jasleen Kaur, whose exhibition Alter Altar at Tramway uses a vintage Ford Escort, worship bells and Irn-Bru to celebrate the Scottish Sikh community, has won this year's Turner Prize.
READ MORE
TRNSMT reveals superstar first acts for Glasgow Green 2025
50 Cent, Biffy Clyro, Snow Patrol, The Script, Fontaines D.C. and Gracie Abrams are included among the much-anticipated first wave of artists announced for Scotland's biggest music event.
READ MORE
Christmas Dinner bookings surge at Crutherland House
Crutherland House Hotel & Spa has reported a remarkable rise in bookings for Christmas lunch, highlighting a growing trend of families seeking the magic of dining out this festive season.
READ MORE
Loch Lomond Shores Christmas Festival is a Christmas cracker this year!
A family rollercoaster, giant snow globe, children's rides, stalls, street food and a packed live entertainment schedule makes Loch Lomond Shores FREE Christmas festival the perfect Christmas day out!
READ MORE
Brewer gives away free pints to celebrate mockumentary launch
Scottish brewer Innis & Gunn lifts the lid on the beer industry with a mockumentary starring real employees and comedians Paul Dockery and Katie McKenzie.
READ MORE
Family festive fun at the National Museum of Rural Life
Celebrate the season with festive family fun at the National Museum of Rural Life this December.
READ MORE
Christmas tree season arrives at Dobbies
Dobbies Garden Centres is marking the official start of the 2024 festive season with its delivery of 50,000 real Christmas trees, available at stores across the UK now.
READ MORE
Glasgow music festival The Reeling announces extended 2025 dates and performances from Dougie Maclean, Eddi Reader and Valtos
A popular trad music festival is set to return in 2025 – and it's adding an extra night due to demand!
READ MORE
Final date added as 30,000 expected at biggest itison Drive In Movies Christmas
itison Drive In Movies Christmas adds final date after unprecedented demand with tickets for Elf & Love Actually on sale on Wednesday 27th November at 7.30am.
READ MORE
Revolutionary swim teaching tool launches in Scotland
A pioneering visual teaching tool has launched across Scotland, making swimming lessons more accessible to everyone.
READ MORE
Festive favourites back on the big screen at Vue in Scotland
To mark the countdown to Christmas, some of the most loved holiday classics are being brought back to the big screen at Vue venues in Scotland this festive season.
READ MORE
Asda Foundation supports lonely over 60s this Christmas
Asda and Asda Foundation pledges almost £1 million to help combat loneliness and isolation in the older generation this festive period through its 'Don't be Gnome Alone this Christmas' campaign.
READ MORE
IKEA Christmas tree offer launching in Scotland this month
IKEA is giving shoppers a £20 voucher for every real tree purchased for £29 in its Scottish stores from 23rd November – with pre-orders available now.
READ MORE
Aldi Scotland is set to sell the cheapest real Christmas trees this festive season
Aldi Scotland announces the return of its freshly cut Nordmann Fir trees, with prices starting from just £13.99.
READ MORESponsored Links
Sponsored Links