Article Source: EE
Last Updated: 3 November 2023 10:13
EE, the UK’s largest subscription business, today announces the launch of its first Game Day this Sunday 5th November, an annual celebration of gaming culture with deals and savings to be had on the latest consoles, games and accessories. Launched with a nationwide mixed reality treasure hunt, Game Day, the latest step in EE’s ambition to become the number one destination for gaming, will see gaming fans across the country work together to unlock clues and locate prizes worth up to a value of £1,000.
Brits will be invited to participate in an epic, virtual-meets-physical game experience that sees thirteen EE Game Chests hidden in secret locations across London, Leeds, Birmingham, Bournemouth, Newcastle, Liverpool, Brighton, Bristol, Cardiff, Glasgow and Edinburgh. The chests contain an array of the latest gaming gear up to a value of £1,000, from consoles and games to the most popular gaming accessories and tech. The day begins with a spectacular mixed reality gaming stunt performed in Leeds’ iconic Millenium Square, featuring an array of gaming characters.
Four of the UK’s top gaming streamers Lewis Brindley, Pedguin, Geestar Games and BrionyKay will kickstart the treasure hunt live on Twitch this Sunday. The streamers will enlist the help of the gaming public to try and unlock a map that reveals the locations of the EE Game Chests placed across the country. Gaming fans and the streamers will then team up to complete a puzzle and unlock the passwords plus coordinates for each of the chests.
Players are invited to tune in on Twitch from midday on Sunday 5th November, where the clues needed to locate the Game Chests, and win the prizes, will be hidden within the livestream.
Once the coordinates are unveiled, gamers up and down the country will race against time to reach the chests and claim their contents. In a final twist, those first to arrive will discover they are protected by the gaming characters from the stunt who will request the password before giving up the treasure. Players who can’t make it in-person to the treasure hunt will have the chance to battle it out online for three digital chests during the livestream.
For anyone disappointed not to get their hands on a chest, all participants will be awarded a discount code for the EE Game Store – the go to destination for gamers, open for all. There will also be deals and offers on the latest consoles, games and accessories launching that day on the EE Game Store.
EE Game Day follows the launch of new EE, which revealed the four key focus areas for the brand as game, home, learn and work, as well as a suite of exciting products and services open to all UK consumers which have been developed to improve customers’ everyday lives in these areas, all underpinned by UK market leading products EE 5G and EE Full Fibre.
Christian Thrane, MD of Marketing at EE commented: “We are thrilled to launch our inaugural Game Day with a mixed reality gaming treasure hunt, bringing the excitement of video games to life for players all around the country. Whether online or in real-life, gamers can take part in this unforgettable experience and join the race for a chance to win some of the latest games and consoles. New EE is committed to providing our customers with the best gaming experience. Our first Game Day is open to everyone across the nation and is the next step in our journey to becoming the UK’s number one destination for gaming”.
Get involved with EE’s Game Day from midday on Sunday 5th November on Twitch.
For more information, visit: ee.co.uk
The Edinburgh Butter Company is excited to announce the launch of Scotland’s first-ever croissant competition, open to bakers across the country.
READ MOREHold onto your popcorn, because Cineworld is thrilled to announce the whirlwind return of the blockbuster hit Twisters to 4DX screens nationwide, due to an overwhelming tornado of popular demand!
READ MOREFilm fans are invited to revisit a galaxy far, far away this September as every main Star Wars film brings some of cinema's most iconic heroes and villains back to the big screen.
READ MOREAre you ready to take on Scotland's greatest running event at this year's AJ Bell Great Scottish Run in Glasgow on Sunday 6 October?
READ MOREFestival-goers attending the fourth Music at the Multiverse festival at the weekend enjoyed fantastic live music, sunshine and showers in one of Scotland’s most spectacular outdoor venues.
READ MOREStudents go FREE with Stena Line on Cairnryan and Liverpool routes.
READ MOREThe popular interactive game that turns whole communities into a giant active travel competition is set to return to East Kilbride for six weeks from 18th September to 30th October!
READ MOREPrepare to be enchanted once again this winter as Monteviot Lights returns to Monteviot House & Gardens!
READ MORELeading wellbeing scientist and speaker, Dr David R Hamilton, is to headline a panel of lifestyle speakers at an Autumn Equinox retreat taking place at the Alona Hotel on September 22nd.
READ MOREParticipants can choose any novel way of racking up 100 miles this September to help raise crucial funds for those who need it most in the UK.
READ MOREToday, on what would have been Michael Jackson's 66th Birthday, entertainers launch their brand-new show; Man in the Mirror – A Tribute to Michael Jackson.
READ MOREDistinguished Senior Consultant Physician and psychiatrist Lotta Borg Skoglund will present groundbreaking research which challenges outdated views on female ADHD.
READ MOREThe winners of the 2024 Scottish Bar and Pub Awards have been revealed!
READ MOREWith Chef Demos, Cocktail & Mocktail Masterclasses and Wild Food Walks!
READ MOREFilm fans can get their big screen fix at Vue for just £4 this Saturday (31 August) as part of National Cinema Day!
READ MOREThe nominees have been unveiled for the Scots Language Awards 2024, with 50 outstanding organisations and individuals in the running for 12 awards at the annual ceremony next month.
READ MOREFresh from a hit run at the Edinburgh Festival Fringe, where it earned critical and audience acclaim, Scottish Dance Theatre is taking its groundbreaking double-bill The Flock & Moving Cloud on tour.
READ MOREThe sensational Totally Taylor tribute singer will take centre stage at a unique festival day taking place at M&D's Scotland's Theme Park on Sunday 1st September!
READ MOREAfter a total sell-out run at the Edinburgh Fringe in 2023 and 2024, Christopher Macarthur-Boyd takes his smash hit show Scary Times out on tour...Scary Times indeed!
READ MOREAs the cooler days of Autumn approach, Dobbies Garden Centres is inviting families and gardening enthusiasts to gear up for a colourful spring with its free monthly Grow How sessions this September.
READ MOREGlasgow Fort has today announced that adidas is set to open its doors at the shopping and leisure centre this Friday (23rd August).
READ MOREThe kids are back in school and the dark nights are creeping in so it can only mean one thing... Hallowe'en is on the horizon and Spooktacular is back!
READ MOREThere's just over 6 weeks to go until this year's AJ Bell Great Scottish Run and it's expected to be a sell out!
READ MOREThe Caped Crusader turned 85 this year and to celebrate Vue venues across Scotland are showcasing some of the comic book hero’s most loved films.
READ MOREDobbies Garden Centres is readying itself for Santa's arrival and counting down the days to spread festive joy this Christmas, as it unveils a magical array of fun, great value events!
READ MOREDobbies is nurturing the next generation of gardeners with its free Little Seedlings Club workshop this September, inviting young gardeners to explore mindfulness in a fun and engaging way.
READ MOREGlasGLOW will return to the city's Botanic Gardens for its seventh year with a nail-biting new Halloween adventure entitled GlasGLOW: Trick or Treat!
READ MOREOne of the biggest employers of Santas and elves announces its festive recruitment drive.
READ MORESummer Music Festival set to return to the South of Scotland with an exception line-up featuring The Hoosiers, Toploader, Tide Lines, Colonel Mustard and the Dijon 5 and more!
READ MOREIt's a week until Glasgow once again welcomes The World Pipe Band Championships, a spectacular highlight of Scotland's annual cultural calendar that's always highly anticipated and extremely popular.
READ MOREGo Radio | Number 1 for Glasgow & The West - Listen on DAB, Online or on your Smart Speaker, just say "Launch Go Radio"