Irn Bru release AI images of Rabbie Burns partying in 2024

IRN-BRU has unveiled a set of photographs created by AI showing different ways Robert Burns might be marking his national day if he were around in 2024!

Article Source: IRN-BRU
Last Updated: 25 January 2024 11:18

The birthday of the Scottish poet, who will be 265 this year, is celebrated throughout Scotland to mark his life and work.

Using the latest AI technology, the drinks brand has imagined how Burns might look if he was celebrating in the modern day, showing different styles of Rabbie with clothing and hair a little different than back in the day.

Guests can be seen in two celebration settings, firstly enjoying a modern take on Burns cuisine, including haggis-loaded Mac and cheese, while the poet recites some of his favourite verses and also hitting the dance floor in a living room somewhere in Scotland.



Kenny Nicholson, Head of Brand at IRN-BRU, said: “It has been great fun to release pictures of what our Rabbie Burns would be up to for his birthday in 2024, given he would be 265 this year, he is looking pretty good. Using AI's clever technology, we have visualised how the Scottish legend might eat, dance, and drink if he were here today.

“Our modern-day Burns is showcasing some of the tasty recipes we have put together this year, and you can find these on our socials and your local supermarket to enjoy a twist on some of the classics - all washed down with an ice-cold can of BRU.”

IRN-BRU previously commissioned research that showed one of the top things younger Scots said would make Burns Night more exciting is if there was a more modern version of the meal. With half of Scots placing the most important part of Burns Night on haggis, neeps and tatties and almost a fifth (17%) of people under the age of 34 not knowing how to make a Burns Supper, the fizzy drinks brand is here to help.

To help Gen Z Scots celebrate their own Burns night, IRN-BRU has worked with some of the country’s best-known foodie influencers to create recipes for a reimagined take on the traditional fayre, including haggis loaded mac and cheese with BRU pickled jalapenos, a haggis burrito and a BRU hot sauce and even a “tae a toasty” which are all available on their social channels.

The recipe cards are also available in major supermarkets across Scotland for shoppers to pick up the ingredients to recreate at home.

Follow their social accounts at @IRNBRU or visit your local supermarket to host your own Burns event with a twist.

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